ANALYST BRIEF:
To be effective in 2021 and prepare for the future, Forrester says that B2B marketing organizations must increase the efficiency and adaptability of their content engines. Explore the four planning assumptions that B2B marketing organizations should integrate into their content strategy in this research brief.
CASE STUDY:
Maurices’ customer satisfaction score (C-SAT) for a prior 14-month period fell short of their 25-point goal. Download this case study e-book to discover the outcomes associated to Teleperformance’s action plan for Maurices, wherein the C-SAT review processes were updated, and Training Arcade rolled out to gamify agent learning.
WEBCAST:
More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EBOOK:
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
EGUIDE:
Download this e-guide to learn how healthcare providers are leveraging emerging technologies like AI, IoT, machine learning and more, to improve physician-patient relationships.
EGUIDE:
S/4 Hana, the ERP system built on SAP's in-memory, columnar database Hana has been on a long march through the enterprise since its launch in February 2013. In this e-guide, we discuss the pros and cons of upgrading to S/4 Hana, what the future has in store for the system and how its users are feeling about C/4 Hana integration.
EGUIDE:
This expert guide gives you an understanding of the differences between real-time and near-real-time analytics and explores cloud platform choices are when it comes to real-time analytics. In addition, explore why telcos need real-time analytics to fuel their success and how to accomplish this.
PODCAST:
In this episode, the lead up to an end-of-year General Election has Brian McKenna, Caroline Donnelly and Clare McDonald discussing politicians launching their own emojis, as well as the abuse many female politicians face online. The team also ponders whether online voting could be on the horizon for the UK.
EGUIDE:
Including insights from Andrew Leigh (VP of Alliances at Jitterbit) and Scott Amyx (CEO of Amyx+), this expert guide explores how field services can be supercharged with an integrated IoT strategy, and how the IoT enhances customer engagement for brands and marketers.
