EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
Cloud and data technologies are allowing organizations to provide service levels not even dreamt of a few years ago. This guide looks at some examples of these technologies transforming organizations in South-East Asia.
PRESENTATION:
In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.
EZINE:
In this week's Computer Weekly, our latest buyer's guide examines the emerging innovations and best practice in mobile app development. We find out how Microsoft and Amazon are opening up their artificial intelligence tools to developers. And GE's CIO discusses the digital transformation of one of the world's industrial giants. Read the issue now.
EBOOK:
In this week's Computer Weekly, Microsoft CEO Satya Nadella explains why he has made empathy a key part of technology innovation. We examine the latest news in the ongoing debate over the tax status of IT contractors in the public sector. And we ask if an emphasis on creativity will help attract more young people to work in IT. Read the issue now.
CASE STUDY:
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
EGUIDE:
In this e-guide, learn about the state of adoption of data analytics in Australia, how Commonwealth Bank is making analytics tools more accessible to small companies and how SAS is prepping its marketers for the data flood.
EGUIDE:
What's the key to a successful CX? Is it personalization, AI, chatbots—a combination of all the above— or something more? Inside, discover the key to creating a successful customer experience. Learn how chatbots are influencing the state of customer support, and explore how other emerging technology trends can improve your CX success rate.
EGUIDE:
In a competitive analytics market, differentiation is key for smaller, independent vendors. Pyramid Analytics is making the necessary waves via their end-to-end business intelligence platform. Keep reading to learn why companies are choosing Pyramid Analytics as their trusted partner for critical insights across their business lifecycle.
