RESEARCH CONTENT:
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
WHITE PAPER:
Did you know that while 73% of executives say B2B integration is key to business success, only 17% believe they've actually achieved this goal? If you're struggling to manage a complex value chain of partners, suppliers, customers, and distributers, the right B2B integration tools may be the answer to your woes.
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Increasing cost controls and unpredictable cost increases are leading many enterprises to rethink how they support their business-to-business (B2B) operations. As a result, many enterprises are choosing to outsource B2B integration by partnering with a managed services provider.
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In this report from the Aberdeen Group, get an in-depth look at why B2B collaboration is such a priority, as well as what actions business leaders are taking, the challenges they face, and their plans to execute B2B collaboration strategies.
WHITE PAPER:
This white paper will explain what to look for in a complete integration platform and how to use BI technology in conjunction with BAM tools to achieve zero information latency and self-correcting processes.
WHITE PAPER:
Coordinating with partners across multiple channels and sites isn't easy, however, gaps can lead to poor sales performance and lost business due to unhappy customers or suppliers. Explore this analyst report from the Aberdeen Group to learn how mid-market enterprises can improve collaboration with multi-channel and real-time data integration.
WHITE PAPER:
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
WHITE PAPER:
This white paper introduces B2B integration software that can help you synchronize virtually every aspect of your value chain, automate business processes, and get the visibility you need to successfully collaborate with partners.
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In this IDC report, explore how organizations are evolving their B2B integration capabilities to adapt to new business and technology trends, as well as achieve operational and customer excellence.