WHITE PAPER:
How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
EBOOK:
With this 3-part ebook, discover how purchase intent data can help your organization gain a competitive advantage in your specific markets. Learn how to evaluate practical applications of B2B purchase intent data for marketing, sales, and ABM. And explore how intent data can help your organization capture more demand, accelerate sales, and more.
EZINE:
In this week's Computer Weekly, we examine the role of data in tying together military operations across ground, air, sea and cyber. Has SAP finally convinced customers to migrate to cloud ERP? We assess the trends. And we talk to the CIO helping to set up the UK's fastest supercomputer. Read the issue now.
ESSENTIAL GUIDE:
This guide from Vodafone explains how to introduce flexible working, what technologies to consider and how to succeed at implementation.
PRESENTATION:
In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
In this e-guide, find out how financial institutions are using AI-powered chatbots to serve customers, what AI means for the future of work and how one Singapore-based startup is using declassified military methodologies to produce data-driven insights.
EGUIDE:
Looking for a crash-course on digital finance transformation? Inside, glean insight into the changing world of finance with information tailored specifically to the needs of industry CFOs. Review the main causes for digital finance transformation, and learn what digital transformation in finance can do for your organization.
EGUIDE:
What's the key to a successful CX? Is it personalization, AI, chatbots—a combination of all the above— or something more? Inside, discover the key to creating a successful customer experience. Learn how chatbots are influencing the state of customer support, and explore how other emerging technology trends can improve your CX success rate.
EBOOK:
Data visualizations and analytics dashboards are supposed to streamline and simplify access to BI data. But how often is that actually happening? Read this 21-page expert guide written by our experts here at SearchBusinessAnalytics to learn how to properly create a dashboard that helps understanding, not limits it.
