Ad Measurement White Papers

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Total cost of ownership: How much are you really spending to host your ad server?
sponsored by OpenX
WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting.
Posted: 23 Feb 2011 | Published: 23 Feb 2011

OpenX

Business benefits of ERP in the cloud
sponsored by Oracle Corporation
WHITE PAPER: This resource describes an enterprise-grade cloud offering that combines the power of Oracle ERP applications with the simplicity of the cloud. Read on to learn how this approach transforms back-office operations while offering flexible deployment, global security and performance, and more.
Posted: 08 Nov 2013 | Published: 28 Sep 2012

Oracle Corporation

Mitigating the Risks of Outsourcing
sponsored by Hewlett Packard Enterprise
WHITE PAPER: When opting for an outsourcing program, CIOs should check the reliability, financial stability and reputation of service providers, advices Shailesh Joshi, head of corporate IT at Godrej Industries. Get further outsourcing insights in this resource.
Posted: 06 Nov 2013 | Published: 06 Nov 2013

Hewlett Packard Enterprise

A Quicker, Simpler Path to Lead Management ROI
sponsored by LeadLife Solutions
WHITE PAPER: Sales organizations are looking to improve lead management, but it's not always easy with constrained budgets, time, and resources. Check out this helpful resource to explore how to design a realistic path to improved lead management so that you can start seeing ROI immediately.
Posted: 10 Jul 2013 | Published: 31 Dec 2010

LeadLife Solutions

Grow Revenue with NGA and SAP SuccessFactors
sponsored by NGA Human Resources
WHITE PAPER: This info sheet highlights an HR service provider that offers a full range of consulting, payroll, and business process optimization (BPO) services to help your business get the most out of a cloud-based HR system.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

NGA Human Resources

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

From Fear to Fortune: Lessons from Leveraging the Cloud
sponsored by NetSuite
WHITE PAPER: This resource describes the lessons that real-world organizations have learned from their journey to the cloud, and explores how the cloud can cure common business pain points.
Posted: 12 Feb 2014 | Published: 31 Dec 2013

NetSuite

Improve Order-to-Cash Performance with SaaS
sponsored by Esker Inc.
WHITE PAPER: Automated order management software can be expensive and complex to implement. Read this white paper to learn how leveraging SaaS for order processing automation can save you time and money.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

Esker Inc.

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Red Hat JBoss BPM Suite 6 Compared to Pegasystems Pega 7 BPM
sponsored by Red Hat
WHITE PAPER: Performing comparisons between leading BPM systems could take ages to perform on your own -- fortunately, this competitive brief does some of the work for you. Take a look at how Red Hat JBoss BPM suite compares to Pegasystems, Inc.'s Pega 7 BPM in terms of the five essential criteria for choosing a BPM system
Posted: 15 May 2014 | Published: 30 Apr 2014

Red Hat